How to create a logo: basic rules
The question of how to come up with a logo is set by all designers, both beginners and experienced pros. Do I have to wait for inspiration? What if it doesn't come? Let's try to figure it out.
To begin with, we will determine what requirements are imposed on this crucial element. They are different in relation to text, symbolic and combined graphic signs. First, the logo should be fairly easy to remember. Uniqueness - the second key to success, with the most important. Of course, there is a certain category of designers, which, on the contrary, tries to create a project that would somehow resemble the signs of famous brands and associate with them. But this does not apply to the topic of conversation about how to come up with a logo that distinguishes you. Originality is also important, since a trivial and unremarkable logo is unlikely to be of interest and remembered. Of course, the finished product should be thematically related to the idea of the company.
How to create
Of course, answering the question of how to create a logo for a company, it is impossible to give step-by-step instructions for action, since this process, of course, cannot do without a creative component. But we can give some useful tips for creating it. So let's get started. First of all, you need to collect as much information as possible about the company for which you plan to create this item. Thus, it will be possible to draw a conclusion about what potential audience it is designed for and what its tasks are. To come up with a logo - this means, in the most direct way, to participate in the advertising campaign of the offered goods / services. The vision of the project is specified at the customer. At this stage, the first draft ideas can already appear, which should be embodied in sketches and sketches - the basis for the final version. Thus, the basic idea of a graphic sign is born. It can both directly reflect the activities of the company, and carry a hidden meaning. Aerobatics - to encrypt the maximum amount of information in the drawing, while making it fairly easy to read. You will ask how to design a logo to conform to certain accepted rules? Follow these guidelines:
- adhere to the unity of the structure and composition of the image;
- follow the basic geometric laws;
- follow the balance and harmony of the elements;
- be careful with the color (it is optimal to use 1-2 colors and several shades of them, since in this case it can be easily transferred to monochrome mode);
- prepare the accompanying documents for the project (specify its properties and capabilities, so that the image can then be stretched correctly, resized, etc.).
We hope that we could at least partially answer the question of how to come up with a logo. Now, having read the basic rules, it will be much easier for you to create a quality product. Well, do not forget that inspiration has not been canceled. Be creative and create. Good luck in your creative search!